HOW WE WORK

 

HIVE partners with organizations, venues, and hospitality-driven brands seeking experienced leadership, strategic perspective, operational clarity, and purposeful growth.

Our work sits at the intersection of hospitality, experiences, relationship marketing, and community-building. We help clients identify opportunities, strengthen partnerships, develop experiential concepts, and create more meaningful connections through intentional hospitality.

We connect dots others may not see, approach challenges from new perspectives, and help organizations uncover opportunities for stronger engagement, clearer positioning, and sustainable growth.

From venue strategy and guest experience to sponsorship development, programming, partnerships, and experiential engagement, HIVE brings both strategic insight and practical industry expertise to every collaboration.

We support organizations across the hospitality and events ecosystem — helping brands, venues, and experiences build stronger connections, clearer positioning, and long-term momentum.

WAYS WE WORK

HIVE supports organizations across hospitality, events, venues, and experiential business through a combination of strategic advisory, operational leadership, partnership development, and experience-driven growth initiatives.

HIVE STRATEGY INTENSIVES

90–120 minute collaborative working sessions designed for organizations looking to rethink hospitality, guest experience, partnerships, programming, positioning, or experiential engagement.

Ideal for:

  • venues

  • hospitality concepts

  • restaurants

  • emerging brands

  • nonprofits

  • event and experience-driven organizations

  • creative and community-focused businesses

Each session is tailored to the organization’s goals and may include:

  • opportunity mapping

  • concept development

  • hospitality strategy

  • partnership brainstorming

  • experiential ideation

  • relationship marketing insights

  • positioning and growth opportunities

  • community and membership concepts

Investment begins at $1,500.
Sessions may be held virtually or in person depending on scope and location.

Every engagement begins with an introductory conversation to better understand your goals, challenges, and opportunities.

Let’s Start a Conversation.

VENUE + EXPERIENCE ADVISORY

HIVE works with hospitality and experience-focused spaces to develop stronger positioning, programming, partnerships, and guest experiences.

Whether launching a new concept or rethinking an existing space, we help organizations identify opportunities for deeper engagement, recurring community, stronger visibility, and long-term relationship-building.

Engagements may include:

  • venue positioning

  • membership and community concepts

  • hospitality audits

  • programming strategy

  • strategic partnerships

  • activation ideas

  • recurring revenue concepts

  • experiential growth initiatives

EXPERIENTIAL + SPONSORSHIP STRATEGY

HIVE helps organizations move beyond traditional sponsorships and event branding to create more intentional, experience-driven partnerships.

From branded moments to community activations, we help organizations think creatively about how brands, guests, and environments interact.

Areas of focus may include:

  • brand activations

  • sponsorship integration

  • guest engagement

  • experiential partnerships

  • creative concepts

  • event ecosystems

  • hospitality-driven marketing

  • strategic collaborations

PROJECT LEADERSHIP + IMPLEMENTATION

For organizations seeking support beyond strategy, HIVE also provides project leadership, operational oversight, and implementation support.

Engagements may include:

  • hospitality and experiential project management

  • conference and meeting leadership

  • venue activation

  • sponsorship execution

  • partnership coordination

  • launch support

  • operational guidance

  • strategic growth initiatives

SPEAKING + WORKSHOPS

Jenna Mack speaks and facilitates conversations around hospitality, relationship marketing, experiential strategy, and the business of connection.

Topics may include:

  • relationship marketing

  • hospitality as strategy

  • guest experience

  • building community through experiences

  • sponsorship and brand integration

  • experiential thinking

  • partnership-driven growth

  • the long game of relationship-building

Some engagements are project-based, while others evolve into ongoing advisory and strategic partnership relationships over time.